Busi 520 Quiz 2.docx - Question 1 2 out of 2 points A...

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Question 1 2 out of 2 points A supplier signs an agreement with a customer that states that $350,000 in savings will be earned by the customer over the next 18 months in exchange for a tenfold increase in the customer's share of supplies ordered by the customer. If the supplier achieves less than this promised savings, it will make up the difference. If the supplier achieves substantially more than promised, it participates in the extra savings. This is an example of ________. Selected Answer: risk and gain sharing Question 2 2 out of 2 points Timken achieved record revenue despite a recession by ________. Selected Answer: shifting attention into heavy processing, aerospace and defense industries Question 3 2 out of 2 points Which of the following is true about industrial buying decisions? Selected Answer: They service both the organization's and the individual's needs. Question 4 2 out of 2 points A ________ plan establishes a long-term relationship in which the supplier promises to resupply the buyer as needed, at agreed-upon prices, over a specified period of time. Selected Answer: stockless purchase Question 5 2 out of 2 points Which of the following is true about buying centers? Selected Answer: All of the above are true. Question 6 2 out of 2 points Which of the following relationships is characterized by much trust and commitment leading to a true partnership? Selected Answer: collaborati ve Question 7 2 out of 2 points Kenilworth Inc. is shifting from its rented four-room office to a standalone office building
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owned by the company itself. This can be classified as a ________. Selected Answer: new task Question 8 2 out of 2 points The partners in ________ systems are united in operational ways, but neither demonstrates structural commitment through legal means or adaptation. Selected Answer: collaborati ve Question 9 2 out of 2 points If you performed the role of the ________ in a buying center, you would be the person that has the power to prevent sellers or information from reaching other members of the buying center. Selected Answer: gatekeep er Question 10 2 out of 2 points The ________ approach to consumer research asks customers to attach a monetary value to alternative levels of a given attribute. The value of a given configuration is determined by adding the average values of each of the given attributes. Selected Answer: compositio nal Question 11 2 out of 2 points Domestic-based export merchants ________. Selected Answer: buy manufacturers' products and then sell them abroad Question 12 2 out of 2 points A risk averse attitude is associated with high ________.
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  • Spring '12
  • n/a
  • Marketing, American Marketing Association, Timken

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