Unit Lesson Plans.docx - Unite Lesson Plans Grand Canyon...

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Unite Lesson PlansGrand Canyon University: SEC - 580September 6, 2017Page1of15
GCU College of EducationLESSON PLAN TEMPLATE03/2014Teacher Candidate:Grade Level:Date:Unit/Subject:Instructional Plan TitleShannon Hood9th– 12thGradesSeptember 4, 2017Marketing II (Lesson One - Promotion)Why is Customer Service Important to You?I.PLANNINGLessonsummary andfocus:This lesson will enable the students to research the importance of customer service to businessesusing technology.Classroom andstudent factors:Seating will be moved into pods for the first part of class then group learning will take place in thecomputer lab for this assignmentNational / StateLearningStandards:CCSS.ELA-LITERACY.RST.9-10.1Cite specific textual evidence to support analysis of science and technical texts, attending to theprecise details of explanations or descriptions.CCSS.ELA-LITERACY.RST.9-10.5Analyze the structure of the relationships among concepts in a text, including relationships amongkey terms (e.g.,force, friction, reaction force, energy).Specific learning target(s) / objectives:Students will be able to explain the relationshipbetween business success and customer service.Students will be able to cite evidence linking highercustomer satisfaction to success in terms of profit.Teaching notes:Lesson one of business plan unitAgenda:1.Do Now:“what is customer service?”2.Split into groups where they will researchcustomer service, why it is important andone company that is know for remarkablecustomer service. Role-play where I will bethe customer calling in to their companyneeding help. Role-play where I will be thecustomer calling in to their company needinghelp.Model a Business Packet Completion3.Reflection WritingFormative assessment:Assessments will be conducted in class during conversationas well as via observations during group work.Page2of15
AcademicLanguage:Key vocabulary:PatienceAttentivenessPersonal sellingTenacity.Function:These will allow students toanalyze the similarities incustomer service ofsuccessful businesses. Theywill be able to understand therelationship between each asthey relate to running asuccessful business.Form:Students will note thedefinitions of these in theslides following the DONOW activityInstructionalMaterials,Equipment andTechnology:PPT presentation, SMART Board, Computer, Pen, Paper, Highlighters.Grouping:There are 24 students who will start out working individually and then work in pairs in thecomputer lab.II. INSTRUCTIONA.OpeningPriorknowledgeconnection:Students will be able to speak about a customer service experience whether good, or bad and discusswhich business they would be most likely to support in the future..Anticipatory set:We are each building our business (brand) everyday. Choose to make positive impacts and havepositive interactions.

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Term
Winter
Professor
Jolanda Harris
Tags
Formative assessment, Summative assessment, GCU College of Education, student factors, Shannon Hood

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