Unit Lesson Plans.docx - Unite Lesson Plans Grand Canyon...

Unite Lesson Plans
Grand Canyon University: SEC - 580
September 6, 2017
Page 1 of 15

GCU College of Education
LESSON PLAN TEMPLATE
03/2014
Teacher Candidate:
Grade Level:
Date:
Unit/Subject:
Instructional Plan Title
Shannon Hood
9 th – 12 th Grades
September 4, 2017
Marketing II (Lesson One - Promotion)
Why is Customer Service Important to You?
I. PLANNING
Lesson
summary and
focus :
This lesson will enable the students to research the importance of customer service to businesses
using technology.
Classroom and
student factors :
Seating will be moved into pods for the first part of class then group learning will take place in the
computer lab for this assignment
National / State
Learning
Standards:
CCSS.ELA-LITERACY.RST.9-10.1
Cite specific textual evidence to support analysis of science and technical texts, attending to the
precise details of explanations or descriptions.
CCSS.ELA-LITERACY.RST.9-10.5
Analyze the structure of the relationships among concepts in a text, including relationships among
key terms (e.g., force, friction, reaction force, energy ).
Specific learning target(s) / objectives:
Students will be able to explain the relationship
between business success and customer service.
Students will be able to cite evidence linking higher
customer satisfaction to success in terms of profit.
Teaching notes:
Lesson one of business plan unit
Agenda:
1. Do Now: “what is customer service?”
2. Split into groups where they will research
customer service, why it is important and
one company that is know for remarkable
customer service. Role-play where I will be
the customer calling in to their company
needing help. Role-play where I will be the
customer calling in to their company needing
help.
Model a Business Packet Completion
3. Reflection Writing
Formative assessment:
Assessments will be conducted in class during conversation
as well as via observations during group work.
Page 2 of 15

Academic
Language:
Key vocabulary:
Patience
Attentiveness
Personal selling
Tenacity .
Function:
These will allow students to
analyze the similarities in
customer service of
successful businesses. They
will be able to understand the
relationship between each as
they relate to running a
successful business.
Form:
Students will note the
definitions of these in the
slides following the DO
NOW activity
Instructional
Materials,
Equipment and
Technology:
PPT presentation, SMART Board, Computer, Pen, Paper, Highlighters .
Grouping: There are 24 students who will start out working individually and then work in pairs in the
computer lab.
II. INSTRUCTION
A. Opening
Prior
knowledge
connection:
Students will be able to speak about a customer service experience whether good, or bad and discuss
which business they would be most likely to support in the future..
Anticipator
y set:
We are each building our business (brand) everyday. Choose to make positive impacts and have
positive interactions.