MMOM Assignment 2019 FINAL.docx - Module name and code Operations Management 5MNST001C Marketing Management 5MARK013C CW weighting 40 Lecturer setting

MMOM Assignment 2019 FINAL.docx - Module name and code...

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Module name and code Operations Management 5MNST001C Marketing Management 5MARK013C CW weighting 40% Lecturer setting the task with contact details and office hours Sitora Inoyatova s [email protected] Alisher Ismailov a [email protected] Submission deadline March 4, 2019 (Monday) Results date and type of feedback Written Reports Feedback type: Written Results date: Four weeks after the submission The CW checks the following learning outcomes: 1. Demonstrate the understanding of marketing management in the 21st century. (Marketing Management) 2. Apply various marketing management tools, tactics and strategies to capture marketing insights, connect with customers and build strong brands. (Marketing Management) 3. Evaluate quality management practices in organizations and how quality management facilitate organizational effectiveness. (Operations Management) 4. Evaluate the importance of product and service design decisions and its impact other design decisions and operations. (Operations Management) 5. Identify the role of inventories and basics of managing inventories in various demand settings. (Operations Management) Marketing Management (5MARK013C) shares synoptic assessment with Operations Management (5MNST001C) module to demonstrate interrelatedness of operations and marketing functions. Thus, a coursework task was designed to adhere to learning outcomes of these modules. Overall mark for CW will be based on the marks for both modules, which are equally distributed for CW (50% to 50%). *SUBJECT TO CHANGES
E-car for Uzbekistan Alleniat Motor Company is a large automotive manufacturer. In order to develop economy and bring innovation to the Uzbek automotive market, this organization plans to establish production of electric cars in Uzbekistan. Company has a large engineering portfolio and a capacity in manufacturing petroleum and hybrid cars (electric+petroleum). After preliminary market analysis, company would like to launch budget model of pure electric car. It will be the first experience of the company in the area of manufacturing electric cars. However, if experience would be positive on the Uzbek market, it plans to export cars to CIS countries. Estimated name for the product line of electric cars is “Power” or “PWR”. Alleniat has established a vision of new product: it can be any type of the car, that will fit needs of the customers and will be in a budget passenger segment of electric and petroleum autos. In order to achieve the goal of a budget car, company plans to research international experience of other automotive manufacturers (Nissan Leaf, Mitsubishi MiEV, Kia Soul EV, Renault Twizy, Renault ZOE, Fiat 500e, Chevy Spark EV, Chevy Bolt, VW e- Golf) and combine it with a demand of local customers. Preliminary goal of Alleniat Motor Company is to launch one model of electric car but with different trim levels. Company thinks that trim levels should correspond with two main goals: provide diversity of choice for a customer (price/options ratio) and at the same time improve production efficiency. This is a challenge, as more customizable car is, more

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