2843072.doc - Strategic Management Accounting Table of Contents INTRODUCTION.1 MAIN BODY.1 SWOT analysis of ComfortDelGro.1 Incentive Compensation

2843072.doc - Strategic Management Accounting Table of...

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Strategic Management Accounting
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Table of Contents INTRODUCTION ........................................................................................................................... 1 MAIN BODY .................................................................................................................................. 1 SWOT analysis of ComfortDelGro ............................................................................................. 1 Incentive Compensation Techniques along with KPI and Balance Score Card Approach: ......... 2 Porter Five Forces of ComfortDelGro ......................................................................................... 5 CONCLUSION ................................................................................................................................ 5 REFERENCES ................................................................................................................................ 6
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INTRODUCTION Nowadays, it is very important for organizations to manage their accounting tools in order to get the sustainability and steady growth. There must be the strategy which should be executed by the management of a company. In this project, ComfortDelgro has been selected which specially deals in transport sector. This is one of the leading transport company in the globe. This operates almost all segments of the transport industry as this provides car, bus, taxi rail, leasing and insurance broking services. Hereunder, various strategic management accounting techniques are going to use by the management of the company for gaining competitive advantage in the market ( Baker, 2014) . Management uses various management accounting techniques such as SWOT, Incentive Compensation Techniques along with the balance score card approach and key performance indicators. Porters five forces are used in order to know the market competition. MAIN BODY There are certain techniques which can be used by the management of ComfortDelGro for enhancing the market share. Some of them are mentioned as under: SWOT analysis of ComfortDelGro In order to deal with growing competition in a sharing economy ComfortDelGro uses SWOT analysis so as to know the strength and weakness of the company along with the opportunities and threats. This helps the management to identify the strengths, weaknesses, opportunities and threats. These are mentioned as under: Strengths: The major strength of ComfortDelGro is its employees. It has more than 20,000 peoples are employed. As these are employees who helps the organization to attain its pre-set targets by gaining competitive advantages ( Cameron and et. Al., 2014) ). Without workers’, it cannot increase its sales revenue and achieve its global status in the international market. It is the dominant cab operator company in Singapore via its two subsidiaries Comfort and City Cab; and has 60% market stake in the country. While, bus operating division has 74% stake in the Singapore market. Apart from this, it has a high growth rate due to the increasing commuter base with strong YOY growth in commuters. Moreover, expansion in new sector has taken place like-monorails and high speed tram services which is also a major strength for the ComfortDelGro. Company’s strong distribution and sales networks makes the organization 1
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different from its competitors. Thus, such strengths of the company help in dealing with growing competition in a sharing economy.
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