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Running head: CASE STUDY 1 Case Study Student’s Name University Affiliation
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CASE STUDY 2 Case Study For any given organization, the customers are the critical assets that they should go to whatever extent to ensure that they retain them. In the case study provided for this question, Aker has been Potter’s sales agent for 20 years in which Aker has dealt with about 200 customers. Termination of Aker’s contract therefore if not well managed would mean that the company will lose the customers who were formerly being served by Aker. There are measures that Potter has to take to ensure that he does not suffer potential liability from customer and Aker and they will be discussed below. First, Potter should have a meeting with the customers where he should educate them on the need to continue conducting business with the organization and teach them that changing the staff do not mean that the products change. Additionally, he should ensure that
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  • Summer '16
  • Corporation, Aker

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Christopher Reinemann
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