Module 4.pptx - Marketing For Managers By Tauseef Iqbal Khan Faculty Member IQRA University Maggi Noodles Making a Nation Slurp \u2022 Indians love home

Module 4.pptx - Marketing For Managers By Tauseef Iqbal...

This preview shows page 1 - 11 out of 33 pages.

Marketing For Managers By Tauseef Iqbal Khan Faculty Member- IQRA University
Image of page 1
Maggi Noodles- Making a Nation Slurp Indians love home cooked food Hectic work life have increased a need for basic convenience in every aspect of life even in basic necessities of food Nestle brought in Maggi as an after school snack product Maggi – a quick to eat product that played on “2 minutes” Captive was rampant increasing of working women professional Maggi was perceived as “Fun to eat” A child plays in a mother decision on what to cook and by appealing to the children
Image of page 2
Maggi Noodles- Making a Nation Slurp With the advent of modernizing Indian society, a number of questions were levelled against ill effects of instant food There was a lot of criticism about the health status of Maggi (contains non-healthy elements) Nestle responded to the change in customer’s expectations Brought new slogan “ Taste Bhi, Health Bhi
Image of page 3
Chapter 5 Consumers Market and Buyer Behavior Learning Objective Define the consumer market -Model of Consumer Behavior Characteristics Affecting Consumer Behavior Types of Buying Decision Behavior The Buyer Decision Process The Buyer Decision Process for New Products
Image of page 4
Consumer Buyer Behavior – Consumer Market The Maggi story shows that factors at many levels affect consumer buying behavior Consumer Buyer Behavior refers to the buying behavior of final consumers— individuals and households that buy goods and services for personal consumption All of these final consumers combine to make up the Consumer Market Consumers around the world vary tremendously in age, income, education level, and tastes. They also buy an incredible variety of goods and services How these diverse consumers relate with each other and with other elements of the world around them impacts their choices among various products, services, and companies
Image of page 5
Model of Consumer Behavior Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they buy The central question for marketers is this How do consumers respond to various marketing efforts the company might use ?
Image of page 6
Image of page 7
Characteristics Affecting Consumer Behavior Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics
Image of page 8
Characteristics Affecting Consumer Behavior Cultural Factors a broad and deep influence on consumer behavior Culture Culture is the most basic cause of a person’s wants and behavior. Human behavior is largely learned Growing up in a society, a child learns basic values, perceptions, wants, and behaviors from his or her family and other important institutions Marketers are always trying to spot cultural shifts so as to discover new products that might be wanted
Image of page 9
Characteristics Affecting Consumer Behavior Subculture
Image of page 10
Image of page 11

You've reached the end of your free preview.

Want to read all 33 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes