Social Influence - Lecture 7 Social Influence Monday 12:40...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Monday, February 25, 2008 12:40 PM 1. Introduction A. Definition of culture 1. An identifiable group of people 2. Who share behavioral patterns such as customs, rituals, language 3. Who share cognition such as values and beliefs B. Cultural information is displayed in every message. Persuasion is very culturally  governed. 2. Motive to Connect: persuasion A. Definition 1. Intended messages 2. Transmitted to arouse meanings in people 3. To produce some change 4. In attitudes, beliefs or behaviors. 5. Different than informing people B. Types of goals in persuasion 1. To reinforce current behavior and attitudes 2. To promote change 3. To stop current behavior 4. Actual campaign might have  multiple goals, e. g., health campaign to  reduce STDs that focused on abstinence and condom use C. Goals must be audience centered 1. Hostile receivers a. Reduce interference b. Get them to listen 2. Critical receivers a. Create doubts b. Vocalize counter attitudes 3. Uniformed receivers a. Meet information needs b. Build credibility 4. Sympathetic receivers a. Reinforce commitments
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/30/2008 for the course COM 100 taught by Professor Donohue during the Spring '08 term at Michigan State University.

Page1 / 4

Social Influence - Lecture 7 Social Influence Monday 12:40...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online