Assignment Chapter 6 Umais Safder 1. Go to Marriott’s website () and peruse the different types of lodging brands offered. Select any three and based on the discussion of differentiation in the chapter, identify the relevant sources of differentiation offered by each?
Residence Inn is designed to provide extended stay travelers witheverything they need to thrive on long stays, Residence Inn offers spacioussuites with room to eat, work, and dream. Plus guests will enjoycomplimentary hot breakfast, Wi-Fi, evening socials and grocery deliveryservice.2)Even with all of Marriott’s brands they still do not have any hotel properties inthe truly “budget” category of lodging. That’s a category occupied by propertiessuch as Days Inn and Budgeted. Why do you think Marriott does not have a brandin this category of lodging? Do you think Marriott should enter this marketsegment, and if so provide an idea of what a budget Marriott brand might be like?Sol) As Marriott’s masters the strategy of differentiated target market by developing value offering for different market segments which includes brand image, service leadership, highly trained employees providing best services, corporate social responsibility and many others. Based on this brand image and
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- Fall '19