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Module 2 DiscussionThe Good, the Bad, and the UglyWe’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? No, this is not true. Sometimes being the nice guy even gets you more recognition. Companies like Ethisphere even rank them annually giving them positive recognition. Do firms that use good ethical practices have an advantage or disadvantage? Firms with good ethical practices usually have an advantage. The good public recognition they receive from the press or communities usually has a positive impact. Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products?Even popular movies have raised this question. In the film, “Heaven Can Wait,” WarrenBeatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the “good guy tuna company.” Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies,