Facebook case exam 1.docx - [Facebook Discussion Question...

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[Facebook] Discussion Question Discussion Questions 1. Describe Sheryl Sandberg's strategic leadership. Which qualities stand out to you, and why? Is she an effective strategy leader? Why, or why not? Left Google to become the COO of Facebook Known for her sales,, business development, public policy, and communication Yes, User driven- targeted ads Revenue is largely based on ads 2 sided platform o users=consumers=content generation o app developer, marketers, advertisers 2. What is Facebook’s business model? How is it making money? News feed priority items displayed in the news feed is based on a complex algorithm, keeps users engaged and has contributed to the immense popularity of the site Timeline allows each user to paint a complete life story on his or her profile, users can select what information to share and with whom to share it Graph search “social graph” search bar at the top of every Facebook
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  • Spring '08

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Christopher Reinemann
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