Full Syllabus and Schedule - BA 2196 - Spring 2019.docx

Full Syllabus and Schedule - BA 2196 - Spring 2019.docx -...

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BA 2196: Business Communications – Syllabus Spring 2019 Section 9: Monday/Wednesday/Friday 9:00 – 9:50 a.m., Speakman 113 Section 15: Monday/Wednesday/Friday 1:00 – 1:50 p.m., Speakman 107 Section 16: Monday/Wednesday/Friday 2:00 – 2:50 p.m., Speakman 107 Professor: Drew Allmond E-mail: [email protected] (using TUmail is the most effective way to communicate with me and is preferred over Canvas’s “Inbox” app) Mailbox: TBD Office: 1810 Liacouras Walk, Rm. 276 Office Hours: MWF 10:00 – 11:45 a.m. and 3:00 – 4:00 p.m. (otherwise, available by appointment only) Course Objectives You will learn immediately useful and relevant business communication skills, including: how to write clearly and how to effectively edit your own writing how to target a results-oriented business audience to effectively meet an objective how to formulate reasoned oral arguments and enhance your presentation skills best strategies to enhance critical thinking and analytical skills how to identify, locate, and evaluate information resources, both primary and secondary The Fox School understands that our graduates must meet the highest standards in these skills, and consequently, this course will be demanding, so to succeed, please be prepared to bring to the course the following input skills : Organization and time-management ability; be mindful of deadlines and always start assignments early Attention to detail and willingness to adapt to different ways of communicating Effort and enthusiasm ; take pride in your work Fox BBA Learning Goals The Business Communications course supports the following Fox Bachelor of Business Administration Learning Goals: Apply critical thinking skills to business decisions. o Use integrated business knowledge to identify problems, generate solutions, and develop reasoned conclusions. Apply quantitative reasoning skills to make recommendations and business decisions. o Apply quantitative analysis and interpretation to business problems. Apply effective business communication techniques to business situations. o Effectively present ideas in writing. o Effectively present ideas orally. o Effectively present ideas visually. Course outline and grade breakdown MODULE 1: CAREER PREPARATION Value Proposition Paragraph Cover Letter 40 (4%) 100 (10%) MODULE 2: COMMUNICATING TO PERSUADE Proposal Assignment – 4 parts: o Proposal Topic & Preliminary Research* o Written Proposal – Submission #1 o Written Proposal – Submission #2 (revised) o Proposal Presentation 80 (8%) 200 (20%) 100 (10%) 100 (10%)
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MODULE 3: WORKPLACE COMMUNICATION Bad News Email Annual Report Presentation (team assignment) 40 (4%) 100 (10%) QUIZZES Article Quiz – “Ten Tips for Cover Letters” Plagiarism Quiz Pre-Quiz on Grammar Grammar Quizzes (10 @ 10 points each)** 5 (0.5%) 5 (0.5%) 10 (1%) 100 (10%) MISCELLANEOUS Oral Article Summaries (2 at 20 points each)*** Intro Speech In-Class Verbal Participation In-Class Editing Activities One-on-One Feedback Consultation Exit Speech 40 (4%) 10 (1%) 40 (4%) 20 (2%) 5 (0.5%) 5 (0.5%) Total 1000 (100%)
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  • Spring '10
  • GARY
  • Academia, Academic dishonesty

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