Mktg 2101-Spring2019-Sec001-Syllabus.pdf

Mktg 2101-Spring2019-Sec001-Syllabus.pdf - Temple Temple...

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MKTG 2101, Spring 2019, Section 001: Syllabus 1 of 8 Temple University The Fox School of Business and Management MKTG 2101: Marketing Management Semester: Spring 2019, Section 001 Instructor: Jim Thompson, Department of Marketing & Supply Chain Management (MSCM) Office: 1810 Liacouras Walk, Room 452 (inside Center for Neural Decision Making) Email: [email protected] Office Hours: Tuesday 2:00-5:00pm, by appointment Class Time & Location: Section 001 : Tuesday-Thursday 8:00-9:20am, Alter Hall 032 Welcome to Marketing 2101 This is the introductory-level marketing course designed to present – in a variety of formats – an overview of marketing theory and principles to both marketing and non-marketing majors. In this course, you will be introduced to the basic fundamentals of Marketing. The class will challenge you to explore the business implications of marketing and to apply your understanding to real-world situations. Unlike many other courses, you enter Marketing 2101 with a great deal of pertinent personal knowledge related to the course content. You have all considered alternatives, made purchase decisions and have a point-of-view on brands’ attempts to effectively communicate. Your willingness to share this experience will greatly enhance the class (and possibly your grade!) You will be expected to analyze those real-world business issues and apply critical thinking to determine alternative solutions. You will enhance your communication skills through both written assignments and in- class discussions. Ultimately, all marketers have to collect and analyze pertinent market information and then translate their learnings into conclusions and decisions. In this class, you will be expected to manage each of those functions. There are seven (7) key learning objectives for the Marketing 2101 course. (The BBA Program Learning Goals 1 are shown in the parentheses.) ¡ Building a Marketing Strategy; components of a Marketing Strategy (1a, 1c, 3b, 3c) ¡ Identifying markets/market segments and targeting (1a, 1c) ¡ Reviewing the role of marketing research and marketing analytics (1a, 1b, 1c, 2b, 2c) ¡ Learning the new product development process and the application of the product life-cycle concept to planning (1a) ¡ Examining options in setting prices (1a, 1c, 3b, 3c, 4a) ¡ Understanding the role of intermediaries and supply-chain management (1a, 4a) ¡ Examining the role of promotion (advertising, sales promotion, direct marketing, personal selling) in Marketing and brand building (1a, 4a) 1 Details of Fox School of Business BBA Program Learning Goals can be found by following this link: Beyond the standard learning objectives, this course is also intended to enhance your communication (oral and written), critical thinking and decision-making skills. You will be expected to apply the basic principles presented in the textbook and class to current brand business situations.
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MKTG 2101, Spring 2019, Section 001: Syllabus 2 of 8 Enrollment Prerequisite for Marketing 2101:
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