Apple.docx - Mya Sims SWOT Analysis Apple Strengths...

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Mya Sims SWOT Analysis Apple Strengths Consumers get access to Apple’s large song library. Platform is already installed onto each Apple product which makes it easily accessible to consumers. Consumers can share playlist and music with their friends with the “Connect” feature. Weaknesses Unlike Spotify, Apple music does not offer a free ad-supported version. The regular price, $10 per month, which be expensive to some. Consumers do not actually own the music. Opportunities Customers are very loyal to Apple, this helps them reach a bigger audience because they trust their products. Apple Music could potentially have the opportunity to merge with other companies. The company has more opportunities to expand internationally Threats Consumers may change their preferences on how they want to stream music. The market for music streaming services is highly competitive with companies like Spotify.
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  • Spring '10
  • GARY
  • Streaming media, Apple Music,  Consumers,  Platform

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