literature review.docx - Running Head COMPARISON SHOPPING...

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Running Head: COMPARISON SHOPPING ENGINE 1 Comparison Shopping Engine Name Institution
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COMPARISON SHOPPING ENGINE 2 Comparison Shopping Engine Buyers worldwide have always been inclined towards comparison shopping even before the Internet era. Price competitiveness, product attributes, and merchant reputation are some of the considerations that precede many purchasing decisions and thus, taking the trends online the buyers will be able to carry out multiple website comparisons with ease. Despite the fact that the internet has made everything easier, it has also remained a challenge to many people in that they lack the capacity of sailing through different terminals of the website and achieve their intended goal. Price comparison heavily depends on the volume of data that the involved person has. The internet remains the main source of data that one can sufficiently have to carry out these tasks. With effect to these issues, reevaluation of the challenges with which people are undergoing while trying to compare the prices online is a determining factor to ensure that they run these activities free of difficulties. For instance, growth in internet data has led to the development of various search engines that have helped people in many ways. Many people don’t really understand the merits of online shopping over the traditional one, forming the foundation of preferring the traditional system that is less convenient compared to online shopping. Comparison of product prices from a single point remains advantageous. This saves the time spent as well as reducing the resources since they are only used once. On the contrary, the internet, online things come with a number of challenges, fraud and cybersecurity are the common threats when one decides to move digital. Increased competition has forced many merchants to look for ways through which they can cut short the costs incurred. With this effect, therefore, merchants should make use shopping engines to drive exposure and sales to their stores, spreading brand awareness as well as bringing in repeat buyers (Evans & Wurster, 2016)
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COMPARISON SHOPPING ENGINE 3 Literature review Shopping engines are a two-faceted tool that on one hand has made it possible to
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