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ch5 int. business.doc - CHAPTER 5 HANDOUT International...

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CHAPTER 5HANDOUTInternational Trade Agreements & OrganizationsDefinition of Globalization:Globalization, in an economic context, is the movement of goods,services, technology, investment, ideas, and people throughout theworld.Positive EFFECTS of GLOBALIZATION:OutsourcingLower pricesImproved human rightsIncreased productivityInnovationBetter jobsIncreased capital flowNEGATIVE EFFECTS OF GLOBALIZATION:Lost Canadian jobsFear of job lossLoss of Canadian productivityExploitation of cheap labourIncreased pollutionUnhealthy productsSpread of diseaseIncrease in the income gapInfluence of multinational corporations on governmentsTHREE MAJOR TYPES OF BUSINESS GLOBALIZATION1
STRATEGIES1.Global strategyRegards the world as one big market—all people want the sameproduct and will respond to marketing in a similar wayProduct and marketing are uniform around the world

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Term
Fall
Professor
Mr. S
Tags
International Trade, Globalization, World Trade Organization

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