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RADIO TAIFA PROFILE RADIO TAIFA 92.9FM CORE TARGET MARKET: The station broadcasts in Kiswahili language. Its core target audience is b oth rural and urban Kenyans aged between 20-30yrs, of LSM5-11 (C1C2). The secondary audience is above 30 years and below 20 years.Their main interests include news and information, current affairs, education, development programmes, entertainment, sports and politics etc They prefer bongo, genge, taarab and a bit of R& B music. Tagline : SautiYaMkenya Station Identity: Vibrant, interactive, trendy, original and youthful. Creatively provide the connection between the past, present and future due to its strong heritage. This is delivered against a backdrop of entertaining music and very warm presenters. Key Strengths: News, music, language, sports and unique programmes. Current Ratings: 40% reach nationally. Number 2 radio stations nationally. Average reaches of 8GRPs during prime time.
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  • Fall '18
  • collins kinot
  • Swahili language, Value added

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