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RUNNING HEAD: Competitor’s Analysis 1 Competitor’s Analysis. Student Name Course/Number Due Date Instructor Name
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Competitor’s Analysis. 2 Beiersdorf AG and Unilever Annual Reports Analysis Capital spending for the past three years In 2015, Unilever had an increase in capital expenditure. The cost on financing borrowing was € 372 million while in 2014 it was € 383million. The pension financing in 2014 was € 94 million. The pension financing was €121 million, which was an increase from the previous year. In 2013, the net cost was €397 million while the pension financing cost was € 133 million. In Beiersdorf AG the annual reports in the previous three years illustrates the capital expenditure of the company. In 2015, the cost of goods sold was €2,785 million. The marketing and selling expenses were €2430 million. Research and development expenses added up to €183 million. While general and administrative expenses were €366 million. In 2014, the cost of goods sold was €2671 million. Marketing expenses were €2300 million, research at €168 million, and the administrative cost was €330 million (Szekely & Knirsch, 2005). In 2013, the cost of goods sold was €2255 million. The research expense, €154 million, marketing at € 2605, and in administrative was €154 million. Capital expenditure comparison In both companies, the capital spending has been fluctuating. In 2015, Unilever was high than 2014, while in 2014, the cost was lower than in 2013. The Beiersdorf AG seems to have a similar trend where the cost fluctuates in different directions (Perrey, Freundt & Spillecke, 2015).
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  • Spring '18
  • Finance, Capital Expenditure, Generally Accepted Accounting Principles, Operating expense, Beiersdorf AG

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