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RUNNING HEAD: Business Expansion Article 1 Business Expansion Article. Student Name Course/Number Due Date Instructor Name
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Business Expansion Article. 2 Business Expansion Article Summary The article by Spirig, (2011) expounds on the issues that are facing international business expansion. The article has a distinctive focus on adding value of international business expansion by facilitating the fundamental choices, formulation of strategies, and execution of sustainable growth. This facilitation helps companies to optimize their competition strategies to strengthen their position in the global market. The article emphasizes on the advantage of effective strategies in conjunction with the strategic vision. Companies and businesses make future decisions in the midst of uncertainties and challenges. A business need to take the advantage of the strategic uncertainty to sought the opportunities that arise during the prevailing contingencies. Problems discussed in the article The article realizes that business expansions at the international level are faced by various uncertainties. The uncertainties present threats and opportunities for the business in the circumstance of change. The uncertainties are created by the increased competition in the global market and the present technical changes. Also, the environment into which the business operates
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  • Spring '18
  • Business Expansion Article

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