ROLE OF ADVERTISING IN A CULTURE OF CONSUMERIM-1.pptx

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ROLE OF ADVERTISING IN A CULTURE OF CONSUMERIM
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Student Name Course/Number Due Date Instructor Name
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Fast foods In a world the world of business advertising plays a major role in connecting the consumers with the clients The inevitable question comes up in what is the role of advertising in a culture of consumerism. We are living at times where the generation love instant things. The consumption of fast foods is higher now than it was in the 1920s (Lang & Heasman, 2015).
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Ethical standards of advertising. Thus most business chains like the McDonald’s have used advertisement to create a better connection with their consumers. This is a way of dealing with the competition from other rising business chains. A big question that arises now is mainly; who determines the standard of advertising?
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There are laws that must be obeyed in advertising. In the recent times the consumer determines a lot about the adverts that goes up . This is because when one sees an advert about a product they go online to try and find out more information about the product from their peers
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This means that when coming up with an advert the business must try to be as truthful as they can. This assist in gaining the trust of the public. Passing across information that is not true may be detrimental to the organisation rather than of benefit. For example a lot of times McDonald advert tell one how delicious and well made their food is but the amount of calories in it is not indicated this is information that is passed across by peers (Lang & Heasman, 2015).
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Advertising and the American culture
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