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GUADALUPE SOLIS QUIJADA MERCADOTECNIA ACTIVIDAD 6: BLACKBOARD COLLBORATE
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APLICACIONES HERRAMIENTAS DE LA MERCADOTECNIA El análisis o matriz FODA nos ayuda a evaluar los problemas dentro y fuera de la empresa. Está compuesto por una evaluación de las competencias internas como Fortaleza (F) Debilidades(D) Y las competencias externas como las oportunidades (O) y Amenazas (A) donde nos proporciona un esquema para la toma de decisiones estratégicas Propósito La matriz FODA la puedes emplear tanto para empresas pequeña, mediana y grande como para los individuos para una exhaustiva evaluación y así determinar las estrategia. Mediante el análisis FODA en un plan de negocios podrás aclarar mejor tus estrategias de corto, mediano y largo plazo. Es indispensable su empleo en los planes de marketing, debido que es una herramienta útil para la planificación y análisis de la competencia Las empresas a menudo proporcionan un análisis FODA en un formato gráfico con cada segmento representado en un cuadrante diferente.
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  • Fall '19
  • erick heredia
  • Planeamiento, Toma de decisiones, GUADALUPE SOLIS QUIJADA

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