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Last name 1 Name Professor Subject April 15, y Marketing Plan for Aqua Jogger’s New Recommended Products Executive Summary Aqua Jogger is an organization that specializes in the production of water exercise equipment. The company has grown tremendously over the years, currently, it wields significant influence in the aqua-exercise industry worldwide. After a keen analyzation of the current products offered by the business and the prevailing market trend in the industry, it became apparent that the organization had the potential to expand their business by introducing new products into the American market. One key area of interest for Aqua Joggers Company is the introduction of equipment that will facilitate aquatic therapy. Research reveals an increasing demand for these kinds of equipment over the years. In order for the company to get a hold of the market share for this growing demand, the organization should introduce new products in that area. The introduction of aquatic bikes and pool mills is likely to see growth in profitability. The major focus of this paper is to hatch an elaborate marketing plan for the recommended products: aquatic bikes and pool mills. Part of what is covered in this paper include a detailed information concerning the current marketing situation and the environment for the recommended products. Marketing objectives and goals for the products,
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Last name 2 and a recommendation of a marketing strategy. The paper also covers other areas such as the implementation of a marketing plan. Lastly, the document addresses ways and means of controlling and evaluating the marketing plan for the recommended products. Situation Analysis Generally, the aquatic-exercise industry has experienced a major change to the benefit of many companies supplying equipment and products that support the exercises. The marketing environment has been favorable even for Aqua Joggers Company. Recently research shows an increase in the number of people participating in the exercises, the number is expected to even grow further hence pushing the demand up for aquatic-exercise equipment. The recommended products are tailored to meet the American current excising needs for the obese, overweight, and the elderly persons. Based on America demographic data, the introduction of the two products is likely to draw many clients: over 93 million adults are victims of obesity ("Fact Sheet: Aging in the United States – Population Reference Bureau"). The current prevalence of obesity stands at 39 percent. 15 percent of the entire American population is 65 years and above.
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  • Summer '16
  • Dr. Willy
  • Marketing, Aqua Joggers

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