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THE PENNSYLVANIA STATE UNIVERSITYSCHOOLOFHOSPITALITYMANAGEMENTHM 384 (3 credits)Meetings and Events Management Part ISpring 2019Course DetailsCourse InstructorRuth Ann JacksonOffice Location225 Mateer BuildingOffice HoursBy Starfishappointment, Mondays and Fridays 2:30-4:30 Office Phone(814) 933-9128 E-mail[email protected]Course MeetingMWF 12:20PM - 1:10PM 201 Ford BuildingMWF 1:25PM - 2:15PM 117 Mateer BuildingInstructor Contact The instructor will respond to e-mails and voicemails as quickly as possible. The best way to contact the instructor is via e-mail[email protected]instructor response time will be within 24 hours, except weekends, when it may be slightly longer.Course Pre-Requisites (Requirements)HM 384 is a special topics elective course. There are no required pre-requisites for this course. This course is intended to provide an overview survey of the Meetings and Events segment of the hospitality industry. It is suggested that HRIM 201 be taken prior or concurrently.Course DescriptionHM 384 examines the meeting and event industry. The course covers a broad overview of the processes involved in planning and implementing meetings, special events, and conferences by focusing on the basic procedures of developing, planning, coordinating, implementing, and evaluating. Throughout the course, we will identify the skill set of the successful Meeting and Event Professional, as well as how meetings and events fit in the grand scheme of modern business.Relation to other HM CoursesThis course will draw on lessons learned throughout the HM curriculum. For example, we will expand onyour knowledge of contract negotiation (HM 305), project management (HM 350), revenue management (HM 350), and marketing (HM 442).This course is the foundation class for HM 485: Advanced Meetings and Events Management Part II. Youmust successfully complete HM 384 to enroll in HM 485.The course textbook1Professional Meeting Management, A Guide to Meetings, Conventions and EventsSixth Edition, Published 2015Publisher: Agate PublishingISBN: 978-1-932841-97-8
The objective of HM 384 is to introduce students to the meetings and events segment of the hospitality industry. Upon completion of this course, students will have completed the following:1.Network and explore professional development opportunities with hospitality industry professionals to show that meeting and event planning is a viable and respected career path.2.Understand meeting industry terminology.4.Establish a series of best practices for the purpose of developing, planning, coordinating, marketing,implementing, and evaluating meetings and special events.5.Explore how the planner’s decisions impact guest behavior and affect the overall experience.