HM 384 sylly.doc - THE PENNSYLVANIA STATE UNIVERSITY SCHOOL OF HOSPITALITY MANAGEMENT HM 384(3 credits Meetings and Events Management Part I Spring 2019

HM 384 sylly.doc - THE PENNSYLVANIA STATE UNIVERSITY SCHOOL...

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THE PENNSYLVANIA STATE UNIVERSITY S CHOOL OF H OSPITALITY M ANAGEMENT HM 384 (3 credits) Meetings and Events Management Part I Spring 2019 Course Details Course Instructor Ruth Ann Jackson Office Location 225 Mateer Building Office Hours By Starfish appointment, Mondays and Fridays 2:30-4:30 Office Phone (814) 933-9128 E-mail [email protected] Course Meeting MWF 12:20PM - 1:10PM 201 Ford Building MWF 1:25PM - 2:15PM 117 Mateer Building Instructor Contact The instructor will respond to e-mails and voicemails as quickly as possible. The best way to contact the instructor is via e-mail [email protected] instructor response time will be within 24 hours, except weekends, when it may be slightly longer. Course Pre-Requisites (Requirements) HM 384 is a special topics elective course. There are no required pre-requisites for this course. This course is intended to provide an overview survey of the Meetings and Events segment of the hospitality industry. It is suggested that HRIM 201 be taken prior or concurrently. Course Description HM 384 examines the meeting and event industry. The course covers a broad overview of the processes involved in planning and implementing meetings, special events, and conferences by focusing on the basic procedures of developing, planning, coordinating, implementing, and evaluating. Throughout the course, we will identify the skill set of the successful Meeting and Event Professional, as well as how meetings and events fit in the grand scheme of modern business. Relation to other HM Courses This course will draw on lessons learned throughout the HM curriculum. For example, we will expand on your knowledge of contract negotiation (HM 305), project management (HM 350), revenue management (HM 350), and marketing (HM 442). This course is the foundation class for HM 485: Advanced Meetings and Events Management Part II . You must successfully complete HM 384 to enroll in HM 485. The course textbook 1 Professional Meeting Management, A Guide to Meetings, Conventions and Events Sixth Edition, Published 2015 Publisher: Agate Publishing ISBN: 978-1-932841-97-8
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The objective of HM 384 is to introduce students to the meetings and events segment of the hospitality industry. Upon completion of this course, students will have completed the following: 1. Network and explore professional development opportunities with hospitality industry professionals to show that meeting and event planning is a viable and respected career path. 2. Understand meeting industry terminology. 4. Establish a series of best practices for the purpose of developing, planning, coordinating, marketing, implementing, and evaluating meetings and special events. 5. Explore how the planner’s decisions impact guest behavior and affect the overall experience.
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