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05/11/2009 Ms. Plasterr Worldwide Fitness Centers Answer Report Worksheet: [chap8_pe1_advertising_solution.xlsx]Advertising Report Created: 10/10/2007 8:15:48 PM Target Cell (Min) Cell Name Original Value Final Value \$E\$6 Total cost of Advertising \$125,000 \$125,000 Adjustable Cells Cell Name Original Value Final Value \$B\$2 Magazine Number of Ads 7.5 8 \$B\$3 Cable TV Number of Ads 10 9 Constraints Cell Name Cell Value Formula Status Slack \$E\$6 Total cost of Advertising \$125,000 \$E\$6<=\$E\$7 Binding 0 \$E\$10 Size of Audience Reached 10,250,000 \$E\$10>=\$E\$11 Not Binding 250,000 \$B\$2 Magazine Number of Ads 8 \$B\$2>=\$E\$8 Not Binding 4 \$B\$3

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Unformatted text preview: Cable TV Number of Ads 9 \$B\$3>=\$E\$9 Binding \$B\$2 Magazine Number of Ads 8 \$B\$2=integer Binding \$B\$3 Cable TV Number of Ads 9 \$B\$3=integer Binding Sect. 001 Advertising 05/11/2009 Ms. Plasterr Number of Ads Cost Per Ad Audience Per Ad Magazine 8 \$10,000 1,000,000 Cable TV 9 \$5,000 250,000 Constraints Total cost of Advertising \$125,000 Advertising Budget \$125,000 Minimum Number of Magazine Ads 4 Minimum Number of Radio Ads 9 Size of Audience Reached 10,250,000 Required Audience 10,000,000 Sect. 001 Advertising Problem Page 3...
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