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chap8_pe1_advertising_solution

chap8_pe1_advertising_solution - Cable TV Number of Ads 9...

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05/11/2009 Ms. Plasterr Worldwide Fitness Centers Answer Report Worksheet: [chap8_pe1_advertising_solution.xlsx]Advertising Report Created: 10/10/2007 8:15:48 PM Target Cell (Min) Cell Name Original Value Final Value $E$6 Total cost of Advertising $125,000 $125,000 Adjustable Cells Cell Name Original Value Final Value $B$2 Magazine Number of Ads 7.5 8 $B$3 Cable TV Number of Ads 10 9 Constraints Cell Name Cell Value Formula Status Slack $E$6 Total cost of Advertising $125,000 $E$6<=$E$7 Binding 0 $E$10 Size of Audience Reached 10,250,000 $E$10>=$E$11 Not Binding 250,000 $B$2 Magazine Number of Ads 8 $B$2>=$E$8 Not Binding 4 $B$3
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Unformatted text preview: Cable TV Number of Ads 9 $B$3>=$E$9 Binding $B$2 Magazine Number of Ads 8 $B$2=integer Binding $B$3 Cable TV Number of Ads 9 $B$3=integer Binding Sect. 001 Advertising 05/11/2009 Ms. Plasterr Number of Ads Cost Per Ad Audience Per Ad Magazine 8 $10,000 1,000,000 Cable TV 9 $5,000 250,000 Constraints Total cost of Advertising $125,000 Advertising Budget $125,000 Minimum Number of Magazine Ads 4 Minimum Number of Radio Ads 9 Size of Audience Reached 10,250,000 Required Audience 10,000,000 Sect. 001 Advertising Problem Page 3...
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