On page 410, you will see a sample case regarding Warby Parker.
You work as a communication specialist at Warby Parker, reporting
to co-CEO David Gilboa. Using the skills you’ve been practicing in
this course, respond to this challenge:
You’re helping Gilboa prepare a report about the company. Gilboa
characterizes the report as a “public business plan,” in that it will
discuss the company and its objectives, strategies, and
operations without disclosing the sort of confidential international
that a typical business plan includes. The target audience
includes potential investors, employees, and business partners.
To help overcome shoppers’ reluctance to buy eyewear online,
Warby Parker offers Home Try-On, in which people can order five
pairs of frames, keep them for five days a no costs, then decide
which pair they would like to order. This gives shoppers lots of
time to try on the frames they are considering and get the options
of family and friends.
On the job (Internal, Unsolicited Proposal)