test 2 notes - Chapter 4 notes Pages 89-99 Globalization...

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Chapter 4 notes Pages 89-99 Globalization – The integration of economics and technology that is contributing to a world-wide, interconnected business environment. Gender – socially learned and reinforced characteristics that include one’s biological sex and psychological characteristics. Social Class – determined by the cues: way of life, family, job, money and education Culture - learned system of knowledge Enculturation – communicating a group’s culture from generation to the next Acculturation – process through which an individual acquires new approaches, beliefs, and values by coming into contact with other cultures Masculine Culture – emphasizes achievement, assertiveness, heroism and material wealth Feminine Culture – emphasizes relationships, caring for the less fortunate, and overall quality of life.
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Chapter 4 notes Pages 100-110 Barriers to effective Intercultural Communication: Ethnocentrism – assuming own culture is superior Different communication codes – allowing differences in language and nonverbal cues to lead to misunderstandings Assuming similarity – assuming people will respond the same as you Assuming differences – assuming people have nothing in common with us Intercultural Communication Competence – ability to adapt your behavior to become appropriate with another person’s culture. Cultural Context
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This note was uploaded on 03/30/2008 for the course THEATER 110 taught by Professor Ducky during the Spring '08 term at Iowa State.

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test 2 notes - Chapter 4 notes Pages 89-99 Globalization...

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