Unit 1 Assignment.docx - Identify and Describe how technology changed the marketing landscape The landscape of all businesses has been dramatically

Unit 1 Assignment.docx - Identify and Describe how...

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Identify and Describe how technology changed the marketing landscape? The landscape of all businesses has been dramatically changed in the last decade. The introduction and utilization of online channels, social media, search engine marketing (SEM), search engine optimization (SEO), customer relationship management (CRM), personalization systems, and being careful in their management of customer privacy are all included in the new marketing toolkit. These new technologies allow for easier tracking and monitoring of how well an ad campaign is doing.The ability of companies to monitor and collect data on their desired customer is a huge part of how technology has aided in their growth. To be able to focus on social media to deliver a message to the customer has deeply affected the old means of marketing which used radio, television, and the print media. With the amount of Internet of Things (IOT) devices exceeding the number of humans on the planet, the ability to reach the desired customer has become nearly instantaneous. Companies who utilize social media properly can better serve their customer, as well as gaining an advantage over the companies that don’t focus on technology.As an experienced manager of 30+ years in the retail and restaurant industries, I can only imagine how much more successful I could have been with these tools at my hands. To be able to reach a consumer immediately offers a huge benefit to a firm.
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  • Spring '14
  • Marketing, Customer relationship management

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