Siemans Case Write-Up.docx - Marie Watson Strategy April 7...

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Marie Watson Strategy April 7, 2019 Siemens Medical Solutions: Strategic Turnaround Case Write-Up Siemens Medical Solutions (MED), with the help of president and CEO Erich Reinhardt, made a remarkable turnaround in late 2001. Only five years earlier, MED faced a state of crisis with stagnating sales and quickly eroding profitability. However, by 2001 the company had exceeded its sales goals and had become one of the most profitable divisions of Siemans. Despite this success, Reinhardt wanted to keep a sense of urgency to sustain the company’s good track record and continue the pursuit of their mission. He is faced with some decisions on how to best continue the improving the quality of health care while also reducing costs. MED’s plan for turnaround had many elements. First, MED focused on cleaning up the leaders of the company, making sure to pick key individuals with strong leadership potential to lead the company through the upcoming transition. Conversely, managers that were unwilling to accomplish the company’s objectives were no longer hired. With good leaders in place, the
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