Unit 5 Overview and Outcomes.html - Formulating Technological Innovation Strategy Large firms are now devoting more time to understanding the key

Unit 5 Overview and Outcomes.html - Formulating...

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Formulating Technological Innovation Strategy Large firms are now devoting more time to understanding the key aspects of formulating a technological innovation strategy. As a manager, you must become familiar with these drivers in order to foster an innovative corporate culture. The first step in formulating a company's technological innovation strategy is to assess its current position and define its strategic direction for the future. After completing this unit, you should be able to:
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  • Fall '19
  • Qualitative Research, large firms

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