PP-part2.docx - Develop a 1,500-2,000-word research report...

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Develop a 1,500-2,000-word research report of the attached product idea named Rampart. Outline Please follow this outline as you write your research report: 1. Product State your choice of product and provide a rationale (i.e., explain why you chose this product). Use at least three credible academic resources in researching your product. Wikipedia is not considered a credible academic resource for this assignment. 2. Marketing Mix (The Four Ps) Outline the four Ps for your choice of product. The Four Ps Product: a good, service, or idea to satisfy the consumer’s need Price: what is exchanged for the product Promotion: a means of communication between the seller and buyer Place: a means of getting the product to the consumer 3. Environmental Scan Conduct a scan of the environmental forces that affect your product. Environmental Forces Social Economic Technological Competitive Regulatory 4. Market Segmentation Demographics and/or psychographics (choose one or both to describe). What are the demographics of the market segment(s) for your product? Describe consumers of your product using a psychographic profile.
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Christopher Reinemann
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