20190323173104peeps - Copy.docx - Assignment Marketing is...

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Assignment Marketing is the “process of creating demand” for a product. Whether a tangible item, such as cereal or soap, or an intangible one, such as a symphony or Broadway musical, the main goal of marketing is the same: sell the product. The means by which retail marketers and arts marketers sell their product do differ, but there are also many similarities at play as well. By studying the way the retailers market a product, arts organizations have found new ways to reach their audiences. For this online discussion assignment, you are to examine and evaluate a retail product’s marketing techniques and
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