MANAGEMENT THEORY.docx - Course Management Theory and...

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Course: Management Theory and Practices 1. Markets evolve on a continuous basis and the challenge is not just to stay relevant but lead the change rather than be a victim of change. Companies like Blackberry, Apple & Kodak have had their opportunities and threat with change. Discuss any of these 2 companies and their ways of handling change and comment upon them. Your comments must include your understanding of where they failed / succeeded with reference to the change management process and factors that resist Change. Give examples (10 Marks) Answer: According to a Greek philosopher Heraclitus "there is nothing permanent than change". He believed that change is the core of universe. This quote describes the importance of managing change in human as well as organizational life. A structured approach to transfer organization, its people and processes from current state to a desired future state is called change management. This process gives employees the ability to accept changes in the existing environment of the business. Change can be of different type for example, change in technology, operations or strategies etc. company needs to implement individual strategies to cope with each type of change. Organizations need to change and adopt dynamic survival strategies to stay alive in uncertain political, social and economic environment (Hiatt and Creasy, 2003). All environmental factors present in the nature experience change on continuous basis. Human nature resists change, so managing that resistance requires well planned change management strategies. The change management process Change management is being studied by the philosophers, researchers and business experts for many years. A number of change management theories, approaches and philosophies are developed by psychologists and management professionals to implement successful change in the organization (Paton and MacCalman, 2008). There are three phases of change management i.e. preparing for change, managing change and reinforcing change. Preparation for change phase includes assessment of change capabilities and capacity and developing a strategy that fit to those capabilities. Second phase i.e. "managing change" phase includes processes like planning and implementation of strategies made in the first phase. Last phase which is the reinforcement of change includes the processes like collection and analyzing of feedback data, finding out gaps and coping with determined degree of resistance from inside and outside the organization and taking corrective actions to successfully conclude the change management process (change management learning center, 1996-2011). Change management at Nokia: Nokia has been one of the pioneers in the industry and has been leading manufacturer of mobiles and has been distributing and selling its mobile phones in so many countries across the world, despite all it the company had to envisage critical challenges of sustaining its
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leadership in the market and over a period of time it has lost the significant proportion to its market share to the competitors. (Sanchez, Heene, A, & Thomas, H, 1996)
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  • Winter '15
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