FIN6996IndivCase (Hansson).docx

FIN6996IndivCase (Hansson).docx - Overview Hansson Private...

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Overview Hansson Private Label, Inc. (HPL) is a private manufacturing company that manufactures personal care products such as soap, shampoo, mouthwash, shaving cream, and sunscreen––all branded under the company’s retail partners. The company began when Tucker Hansson purchased the majority of manufacturing assets of a firm known as Simon Health and Beauty Products; the company decided to depart from the market due to their struggles within the industry. The purchase of HPL resulted in a total investment of $42 million in which it was comprised of $25 million of Hansson’s own funds and $17 million worth of loans. The investment marked Hansson’s largest single personal investment. Despite this, Tucker Hansson was an experienced entrepreneur that had spent the majority of his time purchasing and selling manufacturing companies. Hansson’s decision to invest into the industry was due to his predictions with private label products increasing their market share in the beauty industry; he was right. Hansson’s ability to foresee the trend accurately along with his expertise with manufacturing efficiencies allowed HPL to become a huge success.
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  • Summer '16
  • Gruskin
  • Personal care, personal care industry, Tucker Hansson, Hansson Private Label

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