Chick-fil-A Example _Do not choose this company_.pptx

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Chick-fil-A
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The beginning of Chick-fil-A In May of 1946, Samuel Truett Cathy opened his original diner, the Dwarf Grill, in Atlanta, GA . This diner grew and flourished into the restaurant chain that we know and love today. In 1961 Cathy changed the name to Chick-fil-A when he discovered a pressure-fryer that could cook chicken fillets in the same amount of time it took to cook a fast- food hamburger.
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The Mission Statement S. Truett Cathy, a devoted southern Baptist , worked seven days a week as a chef in a restaurant that was open 24 hours. Truett was overworked and missed family time and church on Sundays. He decided that his diner will be closed on Sundays so that he and his employees could set aside one day to rest and worship, if they choose. The company's culture is still influenced by Cathy’s southern Christian beliefs. Chick-fil-A’s mission statement is “ To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A .”
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The Chick-fil-A Slogan After testing out hundreds of recipes, Truett Cathy created the recipe for the original chicken sandwich with two pickles on a toasted butter bun in 1964. In 1967 the company trademarked the slogan "We Didn't Invent the Chicken, Just the Chicken Sandwich”. As the restaurant grew Cathy and his team created a second slogan in 1995 that is still prominent today. EAT
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  • Fall '16
  • S. Truett Cathy

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