Please read the case application # 3 Chapter 4.Name: "Testing success" Please answer questions 4-24 and 4-25 only. (5 points)What Coke's big data have to do with its goals? 1.To my mind, Coke’s big data is the reason for its international success because of big data the organization can achieve its goals. Big data is a very powerful tool for decision making, but goals are needed to collect and use the right type of data and information. Otherwise it would be wasted effort. For example, the production of the 100 percent orange juice of Coke is only possible through the use of big data like complex mathematical algorithms and satellite images. It’s called Black Book model and helps Coke to get a standardized orange juice with the same taste and quality 12 months a year despite a peak growing season of 3 months. The Black book model is also able to regroup and replan the business in a very short time if for example, a weather catastrophe hits.
- Fall '19
- Decision Making