Psych 102 - Psych 101 What this discussion is NOT about TV...

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Psych 101 What this discussion is NOT about TV is bad The effect is simple and direct The effect is identical on everyone - Use what you know about developmental tasks What this IS about Media are powerful, far more than most people admit - Spheres of Influence Society Community Family Media affect everyone The main power is changing cultural norms Some basic statistics 99% of American households have TVs The average household has 2.9 46% of homes with kids have at least 1 TV, VCR, video game system, AND computer 68% of children 8 and up have TVs in their bedrooms A True example You’re an advertiser who has been asked to come up with a campaign for cigarettes 5 problems to overcome The Triune Brain Stem: Regulates basic body functions Limbic System: Emotion Center Cortex: Complex thought The Four Step Process Build brand awareness Build brand preference Product purchase/use Build Brand loyalty 5 Roles Emotion Plays in How Our Minds Work Attention Memory Attitudes Motivation Behavior PSYCHOLOGICAL DISORDERS What is “extreme”?
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