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Architectural Innovation 1 Architectural Innovation Essay ENT-435 10/2018
Architectural Innovation Introduction Architectural innovation destroys an organizations architectural knowledge while preserving the usefulness of its knowledge about the product and its components (Henderson and Clark, 1990). Innovation in today’s market is a company’s lifeblood for survival and success. The global market is full of fierce competition to stay on top, be the best and have the next “it” product. While there are organizations that have capitalized on the innovation of individuals and employees there are others that have stifled innovation with the elimination of risk. This paper will discuss the successful mobilizing and monetizing of employees and customers imaginations (Skanzynski and Gibson, 2008) to create architectural innovation within three organizations; Google, Apple and Southwest Airlines. ToBeinn (2012) wrote that an innovative culture has six foundational building blocks: resource, processes, value, behavior, climate and success. In today’s ever-changing environment it is important for organizations to make life better for employees and customers. In order to survive in this market an organization needs more than just a good product, they need to innovate. Creative innovation requires a process and the management to help maintain their position to stay competitive and one step ahead. For organization’s like Google, Apple and Southwest Airlines to stay ahead they created a system that provides their employees a chance to pursue creative new ideas to utilize their talents and passions that encourage them to take risks. What makes it work for Google Every organization wants to make the world better but there are those with the exception of embracing it through innovation. For example, Google founders, Sergey Brin and Larry Page, made it a priority stressing the importance of original thinking and the impact that has on growth 2
Architectural Innovation (Kettler, 2014). This company has been a pinnacle for many businesses to copy and try to replicate. Google has been very productive in changing the way people as employees think and do their daily activities. They created a culture that being innovative is part of the weekly routine for everyone, not just one department. One-way Google uses its resources (the employees) has been to integrate innovative thinking into routine by implementing a system of “twenty percent

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