BSBMGT617-Assignment2-2712.docx - BSBMGT617-Assignment2-2712 Fast track couriers business plan Content Page Executive Summary 1 \u2013 Introduction \u2013

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BSBMGT617-Assignment2-2712 Fast track couriers business plan Executive Summary Fast Track Couriers is a courier company operating in New South Wales for the last 15 years. The company basically delivers medium to large size packages across metropolitan Sydney. Following are the main points and summary of this plan. Strategic plan goals – Grow and increase business profits over the next 3 years by expanding delivery routes to include regional NSW Operational plan goals – commence deliveries to regional NSW within 12 months and increase sales by 40% in the next 3 years Vision – maintain strengths and core values through expansion process Content Page Executive Summary 1 – Introduction – Background – Service 1 – Management and Group Structure – Facilities and Equipment 1 2 – Marketing Activity 2 – Business Operations – Strategy to Expand Business 2 – Financial Information and Forecasts 3 – Risk Analysis 4 - Conclusion 4
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Fast Track Couriers primarily targets small to medium-sized business which make up 80% of their customer base The company will propose strategies to expand the business to the regional NSW without risking its current financial stability or reputation, since potential clients had been lost due to its inability to deliver in regional offices Proposed strategy – remove the need for two drivers per truck by installing an automatic lift gate to avoid heavy lifting and purchase 10 new trucks Introduction Fast Track Couriers has a good status in the marketplace for reliability and value for money and developed a solid reputation over the past 12 years. This has been reflected in its growth and profit margins. The company limits its delivery by its geographic location, which is only within Sydney’s metropolitan area. Hence, the company is looking to move forward by delivering to regional areas in NSW, even though sales and profits have increased by 5% each year. Fast Track Couriers has an admirable 87% retention rate for existing customers.
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