BSBMGT617-Assignment2-2712.docx -...

BSBMGT617-Assignment2-2712
Fast track couriers business plan
Executive Summary
Fast Track Couriers is a courier company operating in New South Wales for the last 15
years. The company basically delivers medium to large size packages across
metropolitan Sydney.
Following are the main points and summary of this plan.
 Strategic plan goals – Grow and increase business profits over the next 3 years
by expanding delivery routes to include regional NSW
 Operational plan goals – commence deliveries to regional NSW within 12 months
and increase sales by 40% in the next 3 years
 Vision – maintain strengths and core values through expansion process
Content Page
Executive Summary 1
– Introduction
– Background
– Service
1
– Management and Group Structure
– Facilities and Equipment
1
2
– Marketing Activity 2
– Business Operations
– Strategy to Expand Business
2
– Financial Information and Forecasts 3
– Risk Analysis 4
- Conclusion 4

 Fast Track Couriers primarily targets small to medium-sized business which
make up 80% of their customer base
 The company will propose strategies to expand the business to the regional NSW
without risking its current financial stability or reputation, since potential clients
had been lost due to its inability to deliver in regional offices
 Proposed strategy – remove the need for two drivers per truck by installing an
automatic lift gate to avoid heavy lifting and purchase 10 new trucks
Introduction
Fast Track Couriers has a good status in the marketplace for reliability and value for
money and developed a solid reputation over the past 12 years. This has been reflected
in its growth and profit margins. The company limits its delivery by its geographic
location, which is only within Sydney’s metropolitan area. Hence, the company is looking
to move forward by delivering to regional areas in NSW, even though sales and profits
have increased by 5% each year. Fast Track Couriers has an admirable 87% retention
rate for existing customers.