Notes 012508 - HDFS 129 C Learning Theory Nurture We are...

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129 January 25, 2008 C. Learning Theory Nurture We are who we are because of our environment 3 Types of Learning Theory: 1.) Classical conditioning Ivan Pavlov – From Russia Unconditioned stimulus + neutral stimulus conditioned response Example: Dog with the bell Applying Classical Conditioning to Humans John Watson and little Albert Stimulus Generalization Example: White rat + loud noise boy became afraid of anything white and furry Classical conditioning in Advertisement Example: Models with sports cars 2.) Operant Conditioning BF Skinner Positive Reinforcement – Strengthens behavior Negative Reinforcement – Doing a positive thing to stop a negative Punishment – Unpleasant response decreases behavior. A neutral response will not increase behavior Example: Child saying a bad word 3.) Social Learning Theory Albert Bandura Observational Learning Imitation (monkey see, monkey do) Direct
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Notes 012508 - HDFS 129 C Learning Theory Nurture We are...

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