Seminar Report sakshi.docx - A Seminar Report On \u201c CONSUMER BEHAVIOUR towards Green Products\u201d Submitted in partial fulfillment for the Award of

Seminar Report sakshi.docx - A Seminar Report On u201c...

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A Seminar Report On CONSUMER BEHAVIOUR towards Green Products” Submitted in partial fulfillment for the Award of degree of Master of Business Administration 2016-2018 Submitted By: - Shakshi Gupta Submitted To:-Harsh pratap singh Registration No.: 2016PUSOMMBXX04982 SCHOOL OF MANAGEMENT POORNIMA UNIVERSITY, JAIPUR
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INTERNAL GUIDE CERTIFICATE This is to certify that SHAKSHI GUPTA student of MBA I Year (2016-18) School of Management, Poornima University, Jaipur has completed Report of Seminar on Contemporary Issue titled “CONSUMER BEHAVIOUR IN GREEN PRODUCT”. The Report has been completed under the guidance of and is as per norms and guidelines provided. Date: HARSH PRATAP SINGH Academic Guide
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EXTERNAL EXAMINER CERTIFICATE This is to certify that SHAKSHI GUPTA student of MBA I Year (2016-18) School of Management, Poornima University, Jaipur has completed Report of Seminar on Contemporary Issue titled “CONSUMER BEHAVIOUR IN GREEN PRODUCT”. The Report has been evaluated and viva-voce conducted by the undersigned panel of examiners. The report and seminar have been found satisfactory and is recommended for acceptance. Prof. Prof. Internal Examiner External Examiner
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Acknowledgement I express my sincere thanks to my Report Guide, Mr/Dr./Ms./Mrs. HARSH PRTAP SINGH, Designation Assisstant professor, Department MBA , for guiding me right form the inception till the successful completion of the report. I sincerely acknowledge him/her/them for extending their valuable guidance, support for literature, critical reviews of this report and above all for the moral support he/she/they provided me at all stages. . I would also like to thank the supporting staff ___________________________ , for their help and cooperation throughout my report. (Signature of Student) SHAKSHIGUPTA
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Executive Summary BACKGROUND OF THE TOPIC Consumers play a large role in the management of e-waste. Due to increased global interest, 90% of American consumers were concerned about the way their purchases affected the environment, and they would be willing to change their purchasing behavior in an effort to improve the environment .Consumer interest in the environment had an effect on the success of manufacturing, and manufactures that have associated themselves with environmental causes have rebounded from the recession significantly faster than traditional manufacturers who had not done so. Companies that had profited from developing and selling green and sustainable products have increased over the years .Green sustainable products met the following criteria: sustainability, cradle-to-cradle design, source reduction, innovation, and viability. Cradle-to- cradle design is a holistic economic, industrial, and social framework, which seeks to create systems that are not just efficient but essentially wastefree. For example, General Electric (GE) introduced compact fluorescent light bulbs in 2005. At first, GE captured less than 5% of the market; however, only 2 years later, corresponding to an increase in public awareness of 3 threats to climate change, GE captured 20% of the market . Companies’ leaders are able to increase their
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