RWS 305w_Project #3(2).docx - RWS 305w Amber Anaya...

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RWS 305w Amber Anaya Project #3: The Business Report Introduction: In almost every career, you will be asked to write a report at one time or another. For example, Biology majors may have to write lab reports in the future. Kinesiology majors may have to write training plans or progress reports for clients. Business majors may have to write reports on financial growth, marketing, or project updates. This assignment asks that you write a common research report in business—the Issue Analysis Report. Instructions: For our next project, you will write a short, 3-4 page Issue Analysis Report (IAR) on an issue, problem or trend associated with your major. The report’s primary purpose is to inform the reader about the issue and offer some level of analysis. For this project, we’ll use a popular business communication textbook’s “middle- ground” definition: “A business report is an orderly and objective communication of factual information that serves a business purpose.” 1 You’ll be writing to an executive who needs the information you present in order to make a decision (her purpose). Your report should provide her with background information and a brief discussion of the major points, or “factors” surrounding the issue so that she will understand the issue’s basic contours. She is intelligent, but is generally unaware of the issue, trend or problem, and expects you to use a formal tone in the report. 1 Rentz, Kathryn, and Paula Lentz. Business Communication . 3rd Ed. New York: McGraw Hill, 2015, p. 200.
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Structure Introduction Give an overview of the issue, trend, or problem that will be addressed in the report. Introduce the kind of business or industry this report applies to. Your problem and purpose statement should be incorporate here as well. Finally, you should also provide a sort of roadmap for the rest of your report here—describe your project and what you have included in your report. (1- 3 paragraphs) Background Explain the background to this issue, trend, or problem. What is currently
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  • Summer '16
  • Moses Thairu
  • Social media marketing, The Reader, The Conclusion

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