GEO0139 - 1 Smartphone Market Topic MKT3001 Applied...

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1 Smartphone Market Topic: MKT3001 Applied Business Research Assignment 1 Name Institution Student’s Number
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2 Smartphone Market Introduction of the Mobile Phone Industry The mobile industry is growing rapidly and spreading out to a larger portion of the population. Statistics taken in 2014 showed that there were a total of 3.6 billion mobile subscribers. This meant that more than half of the world’s population has a mobile subscription. The industry is making a prediction of an addition of one billion subscribers by the year 2020. The global penetration of the mobile industry is approximately 60%. There is rapid technology advancement in the industry following the adoption of smart phones as well as the migration to mobile broadband with higher speeds. The adoption rate of smartphones in the developed markets is about 60%. The mobile industry is a major contributor of economic growth and
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3 Smartphone Market development since it contributes to the global gross domestic product. For instance in 2014 the industry contributed US$ 3 trillion to the gross domestic product across 236 countries. The mobile industry had employed around 13 million people in 2014 and this is expected to rise to over 15 million by 2020. The industry is a major contributor of public funding through taxation. The growing mobile industry is the heart of the digital ecosystem in that it is encouraging innovation in terms of networking as well as promotion of electronic commerce. Through the industry people are beginning to appreciate the importance of the internet of things. For the impact of mobile to felt and to be realized at full potential, the industry must aim at increasing the access to mobile broadband networks as well as aim at offering affordable devices throughout the world. Mobile phone industry has become a cornerstone of the global economy due to the productivity advantages it has on the economy and it is one of the fastest growing industries in the world market. Following this rise in adoption of the mobile phones and services, handset providers are on the rise and there has been increased competition in the market since the handset providers are trying
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4 Smartphone Market to please the consumers with their products. Focusing mainly on the smartphone market, the main handset producers include; Nokia, Apple, Samsung, HTC, Sony, Huawei, and LG among others. Apple and Samsung have been the leading companies in the mobile industry especially in handset sales. On the other hand other companies such as Nokia were doing well in the past but lately the company has lost its handset sales due to a number of reasons. In this discussion we will mainly focus on three smartphone companies which include Apple, Samsung and Nokia.
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  • Fall '08
  • Julier,L
  • Nokia

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