Introduction Analysis of data in this study led realization...

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Introduction Analysis of data in this study led realization of additional themes for the study. The exploration of these additional themes is the purpose of this section of the study. The establishment of these theme highly depends on the literature reviewed in the second chapter of this study. The structure of the additional themes is built with adherence to the manner in which the questions exploring these themes were arranged in the questionnaires. This allows the researcher to easily explore the responses by the participants in relation to these themes. Objectives: 2, 3 5.3 SOCIAL MEDIA DISCOVERY AND STRATEGY 5.3.4 Achieve Learning The data suggests an additional theme; social media promotes learning among its users. Social media has been utilized by many individuals as a platform for airing and exchanging opinions on various matters such as politics, environmental issues etc. Literature reveals that social media is a source of knowledge for many of its users. The fourth question on the social media discovery strategy section of the interviews inquired about the learning aspect as a result of using social media. It is worth noting that all the respondents admitted to acquire some level of learning from social media. There was variation, however, in the form of learning that the client acquired from social media. One perfect example response, the sixth participant very briefly explained that through social media, he has learnt that “content and aesthetic is very important for our consumers. If our content is messy or unappealing then followers lose interest.” This form of learning relates to the quality and marketing aspect of a business. Despite the variation in
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responses, one factor was common among most respondents; most respondents admit having learnt that the aesthetic quality of product or advert is a significant quality in marketing. Another participant notes that: “We are the first to enter the market for mid to high luxury retailing for children particularly for furniture. This means that there is no other concept, which we can benchmark against rather we became the benchmark for businesses on children retail that opened after us. And so, this made us set the bar for luxury retail for babies and children, and which has also allowed our online activities to set the bar on what we post on our social media platforms, and how we engage with our followers.” 5.3.6 Interact with Cliental The data suggests an additional theme that social media promotes interaction between the company representatives with the clients. For instance, through the interviews, all the respondents cite that they interact through various platforms with potential and existing clientele. One of the participants (Interview 15) states that: “We interact on our Instagram, in response to their feedback on the stories we tell, and even on the stories they wish to share on our Instagram feed. IG also influences the number
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  • Fall '08
  • Julier,L

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Christopher Reinemann
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