Cardiff Metropolitan University INTERVIEW QUESTIONS PHD...

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Cardiff Metropolitan University INTERVIEW QUESTIONS PHD RESEARCH PROJECT Entrepreneurship And Social Media In The Creative Industries: A Socio-Technical Perspective Of Entrepreneurial Discovery Of Value Opportunity And Exploitation PhD Researcher Maysson Al Otaiba CONFIDENTIAL All the information you provide will be treated confidentially. Your personal details and company identity will not be disclosed to the public. Do let me know if you would like a brief report of the findings of the research. Instructions Kindly complete this interview electronically using a word processor. Type your response in the ‘RESPONSE’ column. Use as much space as you need, as the page will expand as you type. Thank you. Interviewee Number 04 Date April 12, 2017 1 | P a g e
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DEMOGRAPHIC INFORMATION RESPONSE Name: Cee McKenna Gender: F Age: 37 Education: Bachelors Company Name: CEEM Design; NRK Company Type: architecture, advertising, art, design, crafts, fashion, music, TV and radio fashion Position: CEO/designer Time in business: 5.5 years Country of incorporation: USA QUESTION RESPONSE How long have you been using social media? 5.5 years Explain how you use social media to lead your company? We use facebook, instagram, and twitter to share major events and photos of new styles. We post images of ladies who have bought our pieces in order to counter the "of course it looks good on the model" arguments. 2 | P a g e
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SOCIAL MEDIA DISCOVERY AND STRATEGY QUESTION RESPONSE Explain how you align social media usage to achieve your business goals? We gauge sales derived from social media vs more traditional methods (trunk shows, wholesaling contact, etc) and devote as much time as possible based on the results. What are your policies for social media? What are your procedures for social media? We try to post images of our pieces in progress, of clients wearing pieces (to counter the common response of "of course it looks good on her, she's tiny/young/etc"), and of our trunk shows to increase interest.
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  • Fall '08
  • Julier,L

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