INTEGRATED MARRKETING COMMUNICATION (IMC) Mansi Nupur Preksha Rahul Sajal Saksham Sahil Saloni
IMC Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications , or IMC , as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
SURF EXCEL Surf Excel , launched in 1948 under the brand name ‘Surf’ in Pakistan in 1959 & it launched in India as a first detergent powder . Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent various changes in its Brand Communication. This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo
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