chapter16 - Chapter 16 Sport Communications Introduction...

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Chapter 16 Sport Communications
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Introduction Communications Defined as all methods used by a sport organization to proactively deliver its key messages to a diverse universe of constituencies A dramatic shift in sport industry’s communications needs has occurred because advances in technology have made the world much smaller Sport organizations have found that more aggressive and strategic communication plans are vital to overall success.
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History First outlet to cover a sporting event was the Boston Gazette when it sent a reporter to London to cover a boxing match. Much of the growth in the sport industry has been due to the expansion of cable television and its use of sports programming to lure subscribers. Substantially increased rights fees paid to sport entities
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Changing Landscape of Media and Sport Communications Sport communications has seen dramatic changes in terms of the number of stakeholders and the methods used to communicate. Media changes Cable television introduced the concept of 24-hour news and later 24-hour sports programming and news. Sports radio has become one of the top formats on the radio dial. Corporate world has taken notice of sports. Franchises are no longer run as secondary businesses, managed neatly on a game-to-game basis.
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Key Concepts: Media Relations Most media outlets turn public’s desire to know all they can about their favorite team and players into dollars by selling more papers and advertising to increase their own profits. Wire service stories have the potential to reach largest audience through a distribution network consisting of hundreds of newspaper, radio, television, and Internet outlets.
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Key Concepts: Media Relations (cont.) Press release Basic interpretive mechanism to let people know what an organization is doing Sent out to editors and reporters in hopes of stimulating
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chapter16 - Chapter 16 Sport Communications Introduction...

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