chapter19 - Chapter 19 Health and Fitness Industry History...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 19 Health and Fitness Industry
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
History Before 1960 Small, sport-specific facilities (boxing gyms and weightlifting clubs). 1960s to 1970s Popularity of tennis and racquetball led to construction of racquet clubs. 1980s Beginning of aerobics movement. Expanded programs and facilities; rise in multipurpose complexes and regional chains. Health club industry develops a reputation for engaging in poor business practices. 1990s Industry consolidation occurs.
Background image of page 2
Business Principles: Targeted Marketing Deconditioned market Inactive segment of population Quick-fix market Segment join clubs for short periods of time Generation X 38 million people between ages of 18 and 34 Generation Y Segment born between 1979 and 1994 Growing market in health club industry Women’s gyms Commitment to women’s needs Corporate market Fitness now part of corporate environment and available to all
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Business Principles: Targeted Generation X and Y Marketing Crunch Health Club Created environment to attract young adults Provides environment of unconditional acceptance New program development Programs such as “Boot Camp,” “Cardio- Kickboxing,” and “Urban Assault: Just Dance” appeal to younger members
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/30/2008 for the course SPMT 217 taught by Professor Bouchet during the Spring '08 term at Texas A&M.

Page1 / 13

chapter19 - Chapter 19 Health and Fitness Industry History...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online