Week 6 -- Message Development Notes.pdf - 1 2 3 4 5 6 7 8 9...

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Message boxes should be done for every audience you are trying to reach. Write 1 sentence for each of the four sections. These four sentences together are your message. 10
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Easy to understand means putting message in the audience’s language and connecting to a frame they already have. 19
Choices / risk framing: Risk means the potential to lose or give up something that is more important than the benefit (reward) being offered. In the height of the AIDS epidemic in the 1980s, certain public health campaigns were trying to get gay men to reduce risk of HIV

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