Business Travelers.pdf - Business Travelers DEMOGRAPHICS 7...

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/// @globalwebindex /// +globalwebindex Unless otherwise stated all figures are taken from our Q1 2016 wave of online research among 51,280 internet users aged 16-64. Among this cohort, there were 3,070 Business Travelers – defined as those who travel abroad on business either at least once a month or once every 2 or 3 months. Note that China is excluded from percentages relating to specific/named social networks and apps. Business Travelers BRAND ENGAGEMENT DEVICE DEMOGRAPHICS Business Travelers split by… COMMERCE SOCIAL 7% of internet users are regular Business Travelers Top 5 Work Sectors % who work in the following sectors of work Top 15 Markets % of online adults who are Business Travelers 55-64 4% 16-24 28% 45-54 9% 25-34 38% Age 35-44 21% Bottom 25% 18% Mid 50% 34% Prefer not to say 18% Income Top 25% 30% Male 64% Gender Female 36% Urban 76% Urban Context Suburban 18% Rural 6% Manufacturing, Engineering or Construction IT, Internet, Software or Computer Services Retail Education Financial Services 16 14 8 6 6 % % % % % 45% ARE STRONGLY INTERESTED in cars/automobiles (34% over-index) 57% would consider themselves more affluent than average 45% MORE LIKELY to say they like to keep up with the latest fashions TWICE AS LIKELY to be C-suite employees 2.7x AS LIKELY to be Senior Managers
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  • Spring '17
  • jane
  • Brand, business travelers

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