Order 292000 Research Methods for Business final.docx

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Running head: RESEARCH 1 Research Methods for Business Name Course Date
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RESEARCH 2 Discussion question 1 Data has control over almost every aspect of an individual’s life. In most cases, such an impact is invisible and opaque. Any person using social media or owning a smartphone is often impacted by data on what they read, listen and watch. From the delivery of healthcare services to the functions of traffic, data impacts the lives of individuals in a number of ways. Data impacts an individual as a consumer. When a person is shopping online, advertisers and retailers pull data together to target such customers with the suggested items and deals. Such targets are based on the consumer’s browsing and purchasing history ( Saunders, Lewis & Thornhill, 2016). For example, Amazon has a platform for tracking data concerning what an individual has looked at and what they have bought and makes a comparison of such data with
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  • Spring '17
  • Decision Making, Simeon the Righteous, Presentation of Mary, Saunders

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