Guidelines (1).docx - Introduction It definitely needs to...

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IntroductionIt definitely needs to include information about the aims of the study and why you chose the specific company. It can also includeinformation about the company itself and/or about what corporatereputation is.MethodologyHere you need to discuss your instruments in detail (survey, interviews, focus groups, secondary sources).E.g. what questions you asked, how many questions, how was thesurvey administered, how long it takes for participants to respond,etc. Same information should be included for interviews and focusgroups.In the methodology, you need to talk in detail about your sample, i.e. the people who took the survey (age, gender, nationality, etc).Same goes for interviews and focus groups.ONLY INCLUDE DATA ON EMIRATI CONSUMERS - DO NOT INCLUDE UAE RESIDENTS/EXPATS or EMPLOYEES.FindingsPresent quantitative data numerically. Find an effective way of doing so, e.g. tables, graphs, etc.No data should be left out but not every single number should be discussed. Guide the audience to the data they should focus on.

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